Differences between CRM, PRM

What are the differences between CRM, PRM


  • CRM stands for Customer Relationship Management.
  • CRM application are built for direct sales.
  • CRM applications help your internal teams manage interactions with potential and current customers.
  • CRM applications compile data from every department, store it on a centralized customer record, and drive customer retention and future sales.


  • PRM stands for Partner Relationship Management.
  • PRM applications are built for indirect Sales.
  • It is about maintaining healthy relationship with the partners and ensuring that the trust between company and the partner remains intact.
  • Partner relationship management solutions only focuses on the product and its Sales to ensure long term profits.

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