What is Lead?

We can define Leads in many ways. It is a potential customer/potential Sales contact/potential Sales opportunity. It may be an individual or a company that shows interest on your products/goods/services.

How leads are generate? Leads are generated in many ways like from existing customer, referrals, through web, through online advertisements, TV advertisements, online advertisements, Campaigns and directs customers. Sales reps will follow up with leads and they convert lead as an opportunity. To convert lead as an opportunity some criteria is required based on company.


Salesforce CRM has applications like Marketing, Sales & Service application. Lead Management is one of the key functionality to improve business. As part of marketing cloud Campaign Management & Lead Management functionalities help customers to get more leads and to get more sales. Lead is one of the standard object provided by Salesforce and this object having attributes like Name, Industry, Status, Owner, Campaign, Company, Address and Annual Revenue.

Lead status will change based on their interest. Status like Open-Not Contacted, Working-Contacted, Closed-Converted and Closed-not converted and also customers can create their own status based on their needs.

What will happen after conversion? Once lead is eligible for conversion, we can convert lead as an opportunity. After conversion account, contact and opportunity are created. If the account & contact are existed, only opportunity will create.